Open to senior UX roles

Design work that earns trust.

I design digital experiences that balance human insight, product strategy, and AI-native workflows.

View selected work Senior AI Native designer

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Brands I've worked with

Work

Selected work

Featured projects · 2024–2025

Case studies across product, strategy, and design.

Discover all projects

Bankdata

Improved click rate by 50%

How I implemented split testing at Bankdata

2025

In-house · Fintech / Banking infrastructure · Organizational capability. Building split testing culture across Danish banking products.

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Ditur

Fixed a conversion-killing configurator flow

How I redesigned Ditur's watch box and mobile PDP

2024

Freelance UX · E-commerce · 15 hours. Redesigning a high-friction watch box configurator and mobile PDP.

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Jem&Fix

Made the webshop work for in-store shoppers

How I led a physical-first redesign at Jem&Fix

2024

Agency · Retail / DIY · Full site & webshop redesign. Design system, motion, and physical-first e-commerce.

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Approach

Evidence over claims

Strong products win when strategy, research, and craft pull in the same direction. My focus is making that direction clear enough for teams to act on.

Creative technologist

I don't stop at Figma. I prototype in code, build tools my team actually uses, and occasionally ship things to the App Store. The gap between design and implementation is where I'm most comfortable.

~ $ figma-plugin build --target device-mockup
✓ compiled in 1.2s
~ $ git checkout -b privacy-mode-concept
Switched to new branch 'privacy-mode-concept'
~ $ vibe run --idea "scratch-off chat history overlay"
⠿ generating interaction prototype...
✓ ready at localhost:5173

Does the sequence ask for commitment before showing value?

Is the webshop a destination, or a tool for the physical world?

Are we building this because it's right, or because approval is hard?

What does the business actually need the design to do?

Who owned the outcome — and was it me?

Is this a craft problem or a sequencing problem?

Building the capability was the easy part.

We don't control the sale. We control the lead.

The gap between shipping a capability and shipping value.

What already works in the physical world that we haven't brought online yet?

If I built it, do I actually know it was the right thing to build?

Design decisions that move the needle aren't always about UX patterns.

Credibility earned from doing gives you the right to question.

The most useful frame isn't always the obvious one.

What does the business model tell me that the brief doesn't?

Does the sequence ask for commitment before showing value?

Is the webshop a destination, or a tool for the physical world?

Are we building this because it's right, or because approval is hard?

What does the business actually need the design to do?

Who owned the outcome — and was it me?

Is this a craft problem or a sequencing problem?

Building the capability was the easy part.

We don't control the sale. We control the lead.

The gap between shipping a capability and shipping value.

What already works in the physical world that we haven't brought online yet?

If I built it, do I actually know it was the right thing to build?

Design decisions that move the needle aren't always about UX patterns.

Credibility earned from doing gives you the right to question.

The most useful frame isn't always the obvious one.

What does the business model tell me that the brief doesn't?

I bring strategic thinking

I ask the questions that reframe the brief before a pixel gets moved.

Approach

AI-native design

Builds workflows and patterns where AI accelerates research, iteration, and quality assurance.

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“Patrick delivered the most professional handover I have experienced in my time as a project manager”

Britta Mindstruplund Project manager · jem&fix